Matcha isn't just a drink — it's a whole lifestyle. So Chā was built to match that energy: a brand that feels like it was made by someone who genuinely loves what they're serving.

The identity pairs a rounded, expressive wordmark with a warm olive green palette and a whisk icon that doubles as a brand motif. Playful pink sticker-style accents — "matcha o'clock" and "i love you so matcha" — add personality and keep the brand social-ready.

On cups and packaging, the oversized, all-lowercase type tumbles with energy, making every touchpoint feel lively.

So Chā proves that a brand built around joy and craft can be both fun and deeply considered.